FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PRODUK BARU

Sri Vandayuli Riorini

Abstract


To be successful in the market, a company should continuously performs product development. However, quality of a new product has been known to have a very big impact on the success of that new product in the market and profitability of a new product. The quality of a new product is affected by contextual influences. The objectiveof this research is to find out the affecting contextual factors on quality of a new product. Data were gathered from 30 employess and 30 consumers in Jakarta by using a simple regression method. The results showed that.

(1)  quality of a new product is positively affected by customer’ influence and quality orientation,

(2)  quality of a new product has no effect by its innovation from the company point of view, (3) time pressure has no effect at all on quality of a new product.


Keywords


customer" influence, quality orientation, product innovation, time pressure, new product quality.

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DOI: http://dx.doi.org/10.25105/mrbm.v7i1.3926

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 


This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.