PERAN PENTING SERVICE MARKETING MIX PADA EDUCATION SERVICE

Fatik Rahayu

Abstract


This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.

Keywords: Service marketing mix, Loyalty, Education service


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DOI: http://dx.doi.org/10.25105/mrbm.v13i1.1125

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