CUSTOMER VALUE TOWARD PURCHASE INTENTION ON LUXURY BRAND

Supriyadi Supriyadi, Hertanto Hertanto, Muhammad Rafiq

Abstract


 

This research discusses various aspects related to Luxury Brand, where in order to research this issue, an in-depth analysis is needed because it relates to psychological factors of purchase.The research variables discussed in this research are Functionalism Values, Hedonics Value, Symbolic/Expressive Values and Financials Values of Purchases  Intentions of famous brand users.The sample used in this research amounted to 180 respondents and collected by purposive sampling method.The test is carried out by the Structurally Equations Models (SEM) method. The results of this research are (1) Functional Value has a positive influence on Purchase Intention, (2) Hedonic Value has a positive influence on Purchase Intention, (3) Symbolic / expressive Value has a positive influence on Purchase Intention, (4) Financial Value does not have a positive influence on Purchase Intention. The implications obtained in this researchcan provide input for future brand development, especially for Luxury Brands.


Keywords


Functional Value, Hedonic Value, Symbolic/Expressive Value, Financial Value and Purchase Intensity

Full Text:

PDF

Article Metrics

Abstract views : 84| PDF views : 0

References


Aaker, David A. (1991), Managing Brand Equity: Capitalizing on the Value of a. Brand Name. New York: The Free Press.

Ahtola, O. T. (1984). Price as a “give” component in an exchange theoretic multicomponent model. Advances in Consumer Research, 11, 623–636.

Ajzen, I. and Driver, B.L. (1992), “Application of the theory of planned behaviour to leisure choice”, Journal of Leisure Research, Vol. 24, pp. 207-24.

Amirullah, (2002), Perilaku Konsumen, Cetakan Pertama, Penerbit, GrahaIlmu,. Jakarta.

Armanda, D; YZ. Basri; Kusnadi; AH Ramli (2020). The Influence of Strategic Policy and Strategic Leadership On The Performance Of Organizations Mediated By Organizational Culture Work Safety and Health. International Journal of Creative Research and Studies 4 (1), 40-47.

Bain & Co, (2005), Introduction to Probability and Mathematical Statistic, Second Edition.California: Duxbury Press.

Berthon et al. (2009). Exercise for Primary dysmenorrhoea. (Protocol). The Cochrane Collaboration. Cochrane Library.

Bettman, J.R. (1979), An Information Processing Theory of Consumer Choice, Addison-Wesley, Reading, MA.

Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2006). Consumer behaviour (10th ed.). Mason, OH: Thomson.

Callarisa Fiol et al., (2009), “Customer loyalty in Clusters: Perceived Value and Satisfaction as Antecedents.

Cengiz, E dan Kirkbir.F. (2007). Customer Perceived Value: The Development of Multiple Item Scale in Hospitals. Problems and Perspectives in Management.Vol.5. pp. 252-267.

Chandra, K, R Takaya, AH Ramli (2019). The Effect of Green Brand Positioning, And Green Brand Knowledge on Brand Image, And Green Purchase Intention in Green Products Consumers. International Journal of Business and Management Invention (IJBMI) 8 (Issue 07 Series. III), pp. 47-52.

Choo.,Jung, Moon dan Kim, Yoon (2012). “Luxury Customer Value”. Vol. 16, No.1. 81-101.

Chen, Z. and A.J. Dubinsky (2003). "A Conceptual Model of Perceived custom.

Dubois, B. and Paternault, C. (1995), “Observations – understanding the world of international luxury brands: the dream formula”, Journal of Advertising Research, Vol. 35 No. 4, pp. 69-76.

Durmaz, Yakup, and Ahmet Tasdemir. (2014). A Theoritical Approach to the Influence of Social Class on Consumer Behavior. American International Journal of Social Science Vol. 3 No.3, p.187-191.

Engel et al., 1990, Manajemen Bisnis Total, Penerbit PT Gramedia Pustaka Utama, Jakarta.

Ghazmahadi, Y.Z. Basri, Kusnadi, A.H. Ramli (2020). The Influence of Strategic Management Information System, Strategic Partnership On Organizational Performance Mediated by Organizational Culture in Occupational Safety and. International Journal Of Creative Research And Studies 4 (1), 32-39.

Ghozali dan Fuad, 2005, Structural Equation Modeling: Teori, Konsep, dan Aplikasi. Semarang: Badan Penerbit. Universitas Diponegoro.

Hair et al. 2010, Multivariate Data Analysis, Seventh Edition. Pearson Prentice Hall.

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behaviour: Building marketing strategy (11th ed.). New York, NY: McGraw Hill.

Hermawan, A. and Kristaung. 2014. Metodologi Penelitian Bisnis. Cetakan Revisi Kedua. Jakarta: Lembaga Penerbitan Fakultas Ekonomi Universitas Trisakti.

Heffetz, O. (2012), “Who sees what? Demographics and the visibility of consumer expenditures”, Journal of Economic Psychology, Vol. 33 No. 4, pp. 801-818.

Hirchman dan Holbrook, 1982, The experiential aspects of consumption: consumer fantasies, feelings, and fun. Journal of Consumer Research.

Imran, B. and Ramli, AH. (2019). Kepuasan Pasien, Citra Rumah Sakit dan Kepercayaan Pasien di Provinsi Sulawesi Barat. Prosiding Seminar Nasional Pakar, 2019. Lembaga Penelitian Universitas Trisakti, hal. 2.48.1-7.

Imran, B. (2018). Organizational Culture, Organizational Commitment and Job Satisfaction in Hospital Employees in West Sulawesi. Business and Entrepreneurial Review 18 (2), 133-144.

Jolly M, Sebire N, Robinson S, and Regan L. The Risk Associated with Pregnancy in Women Age 35 Years or Older. Human Reproduction [internet]. 2000 [cited 2013 Nov 10]. Volume 15: 2433-2437 ; Available from: http://humrep.oxfordjournals.org/content/15/11/2433.long.

Levav and Mcgraw,2009, Statistik Menjadi Mudah Dengan SPSS 17, Elex Media ... America: McGraw-Hill/Irwin.

Lizhu Yu, (2006), Cross-Shopping and Shopping Orientation: Consumer Perceived Value in Today’s Dynamic Retail Environment, A Dissertation Submitted to the Faculty of the Graduate School at The University of North Carolina at Greensboro in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy.

Louis, H. (2002), “Young Korean consumers wield spending power”, Ad Age Global, Vol. 2 No. 9, p. 6.

Mariam, S and Ramli, AH. (2019a). Lingkungan Bisnis, Kapabilitas Unik dan Strategi Bersaing Perusahaan Distributor Ayam di Provinsi DKI Jakarta. Prosiding Seminar Nasional Pakar, 2019. Lembaga Penelitian Universitas Trisakti, hal. 2.42.1-6.

Mariam, S and Ramli, AH. (2019b). The Effect of Work Passion, Work Engagement, and Job Satisfaction on Turnover Intention (Empirical Study : PT. Bank Mandiri (Persero) Tbk). The 1st International Conference on Business, Accounting, Supply Chain and Logistics, pp. 219.

Mattila-Sandholm.T., and Saarela. M. 2000. Functional Dairy Product. Woodhead Publishing Limited and CRC Press LLC. Fulda, Germany.

Mirabi, Akbariyeh and Tahmasebifard.2015, Jurnal of Multidisciplinary Engineerning Sience and Technology, vol 2.

McGaughey, R.E. and Mason, K.H. (1998), “The internet as a marketing tool”, Journal of Marketing: Theory and Practice, Vol.6 No. 3, pp 1-11.

Michael E. Porter (1995): “Competitive Advantage” New York: The Free Press., edisi terjemahan, Kharisma Publishing Group.

Priarso, Mt., P Diatmono, S Mariam (2018). The Effect of Transformational Leadership Style, Work Motivation, And Work Environment On Employee Performance That in Mediation by Job Satisfaction Variables in PT. Gynura Consulindo. Business and Entrepreneurial Review 18 (1), 73-84.

Ramli, AH. (2018a). Manage of Job Stress and Measure Employee Performance in Health Services. Business and Entrepreneurial Review (BER) Vol. 17, No. 2 (2018), pp.145-156.

Ramli, AH. (2018b). Compensation, Job Satisfaction and Employee Performance in Health Services. Business and Entrepreneurial (BER) Vol. 18, No. 2 (2018), pp.85-94.

Ramli, AH. (2019a). Person-Organization Fit dalam Rantai Distribusi Pemasaran. Jurnal Manajemen dan Pemasaran Jasa, Vol. 12, Nomor 1 (2019), pp. 77-92.

Ramli, AH (2019b). Work Environment, Job Satisfaction and Employee Performance in Health Services. Business and Entrepreneurial Review 19 (1), 29-42.

Ramli, AH. & Mariam, S (2020). Organisational Commitment and Job Performance in Banking Industry. International Journal of Scientific & Technology Research 9 (3).

Ramli, AH. and E.T. Maniagasi (2018). Kinerja Karyawan RSUDDOK II di Jayapura. Prosiding Seminar Nasional Cendekiawan ke-4 tahun 2018. Lembaga Penelitian Universitas Trisakti, hal. 805-810.

Ramli, AH. & Yudhistira, R (2018). Pengaruh Pengembangan Karir terhadap Kinerja Karyawan melalui Komitmen Organisasi pada PT. Infomedia Solusi Humanika di Jakarta. Prosiding Seminar Nasional Cendekiawan ke-4 tahun 2018. Lembaga Penelitian Universitas Trisakti, hal. 811-816.

Sekaran, 2000, Metodelogi Penelitian. Penerbit Salemba Empat, Yogyakarta.

Shah, H., Aziz, A., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M. and Sherazi., K. (2012), The Impact of Brands on Consumer Purchase Intentions, Asian Journal of Business Management 4(2): 105-110.

Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22, 159–170.

Sirohi, Niren, Edward W. McLaughlin, and Dick R. Wittink (1998), "A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer," Journal of Retailing, 74(2), 223-245.

Smith, J.B. and Colgate, M. (2007), “Customer value creation: a practical framework”, The Journal of Marketing Theory and Practice, Vol. 15 No. 1, pp. 7-23.

Srinivasan, Srivastava and Bhanot (2015). Journal of Bussines Management, Vol. 17, pp. 64-73.

Stigler, G.J. (1950), “The development of utility theory”, Journal of Political Economy, Vol. 58 No.5, pp. 373-396.

Sumarwan, Ujang. (2003). Perilaku Konsumen, Teori dan Penerapannya Dalam Pemasaran. Ghalia Indonesia, Jakarta.

Takaya, T., Ramli, AH., Lukito, N. (2019). The effect of advertisement value and context awareness value on purchase intention through attitude brands and advertising attitude in smartphone advertising. International Journal of Creative Research and Studies, Volume-3 Issue-3, March 2019, pp. 106-118.

Tynan, Belinda & Marnie O ’Neil. 2007. Journal: Individual Perseverance: A theory of home tutors ’management of schooling in isolated settings. Distance Education.

Tynan, C., Mc Kechnie, S. and Chhuon, C. (2010), “Co-creating value for luxury brands”, Journal of Business Research, Vol. 63 No. 11, pp. 1156-1163.

Value in E-Commerce: A Preliminary Investigation". Journal Psychology & Marketing. Vol. 20, No. 4. 215 – 231.

Veblen, Thorstein B. [1899] 1934. The Theory of the Leisure Class: An Economic Study of Institutions. New York: Modern Library.

Vigneron & Johnson, 2004, A review a conceptual frame of prestige – seeking consumer behavior., academy of marketing science review, vol. 99 no. 1.

Wakefield and Barnes, 1997, the influence of customer service on consumer behavior. Journal of service marketing.




DOI: http://dx.doi.org/10.25105/ber.v20i1.6781

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Business and Entrepreneurial Review

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

_______________________________________________________________________________________

BUSINESS AND ENTREPRENEURIAL REVIEW (BER) : Graduate Program, 7th fl Building D, Universitas Trisakti.   Jl. Kiyai Tapa Grogol - Jakarta 11440, Phone : 6221-5663232 ext. 8327, 8322, Fax : 6221-5668640, email : ber_jurnal@trisakti.ac.id

----------------------------------------------------------------------------------------------------------------------------------------

Creative Commons License
BER Journal is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


View My Stats